WE’RE STRIVED TO PROVIDE
BEST IN CLASS TECHNOLOGY
TO GENERATE DEMAND
In order to provide world class experience to our financial partners we are involved with various technology institutions to ensure the right product reaches to a right person. In inclusion to this our digital marketing efforts through various mediums like, Website, Mobile app, Facebook, Zalo, Instagram, Youtube, we connect well with the target audience to create awareness about our financial partner’s offerings. Ultimately, we try to create right leads for the financial products.
We have pre-screening technology of leads to nurture it best for financial products. We use our technology partner’s “Robo-Calling” methods to filter the leads to make it hot, before we give it to our financial partners. The process is followed for all our brands, “Rainbow Financial” and “Mybike”. While Rainbow is providing a digital marketplace for demands to meet supply, Mybike provides a digital platform for two wheeler buy and sale.
Currently we are running many digital campaign for financial products like: Personal Loan, Health Insurance, Life Insurance, Credit Cards. We are using push marketing to capitaliize our database of 5 million and pull marketing for adding up the database regularly.