Core Values

We Stand for:

• Customer Focus – Offer the right products for the customer. Always keeps customer interest in mind.

• Transparency – Our products and services are provided in a transparent and time efficient manner.

• Integrity – We display the highest level of integrity in dealing with our customers, clients and our partners.

• Innovation – We keep innovating every day to bring the best products and services to the customer and bring efficiency in processes.

• Open and Employee friendly culture – A company where employees can work freely, feel challenged and accomplish the impossible.

Our Vision

TO BE THE FINANCIAL PARTNER IN THE LIFE JOURNEY OF PEOPLE, ANTICIPATING AND OFFERING THEM CURATED AND TIMELY FINANCIAL PRODUCTS AND SERVICES TO HELP THEM REALIZE THEIR PERSONAL GOALS

Our Mission

TO BE THE LEADING AND PREFERRED FINANCIAL SERVICES MARKETPLACE FOR CUSTOMERS AND INSTITUTIONS TO FIND, COMPARE AND PROCESS FINANCIAL PRODUCTS AND SERVICES IN A TRANSPARENT AND TIME EFFICIENT MANNER

Key Strengths

Diamond Star brings the following key strengths

1. Domain Knowledge – Diamond Star Management Team has held senior level positions in various multinational banks and financial institutions like Citibank, HSBC, SCB, Prudential, Fullerton and GE. Domain knowledge of product design, distribution channel set up, risk management and operations in retail banking in multiple markets differentiates Diamond Star from other market players and Diamond Star is in a much better position to segment and target its customer base with more appropriate products and services thereby increasing sales and revenue for Diamond Star as well as for its partners

2. Extensive Database of Customers – Diamond Star has approximately 4 Million customers across all segments and age-groups who can be mined to offer life stage products. Diamond Star acquires more than 10000 unique customers every month which is expected to grow to 25000 by the end of 2020.

3. Cutting Edge Technology Platform – Diamond Star uses the state of the art technology platform infrastructure that boasts of:

• A Sales Automation CRM system that integrates with the best-in-class dialer system for customer contact and campaign management. The CRM is also linked with social media and Website to track, nurture and acquire customers.

B-2-C website that helps customers to compare and find the right products / solutions for them. The website is fully integrated with the CRM system that helps to track customers and offer them immediate solutions.

• Data and Business Analytics systems that tracks all the key data elements to drive the sales and the propensity models helps to create specific campaigns to select and offer the right products to customers to maximize sales.

• Standard Financial Planning at low cost for the Emerging Affluent segments leveraging Statistical and BI tools as well as state of the art CRM system as part of the ERP driving the operating model.

• A Data mart and a data warehouse that hosts segmented data which can be used effectively to run ABM campaigns.

• A mobile application for the field sales force to login in, track and close leads much faster than competition on account of ability to reach out to the customers faster.

4. Diversified Distribution of Sales Force and Geographies – Diamond Star has 6000+ sales force across 35 locations in Vietnam. The team is expected to grow to 15000 by the end of 2020. The sales team is fully trained to cater to all customer segments and all financial products. With its Global presence across many countries Diamond Star can offer multi market presence and advantage to its partners

5. Wide Range of Global and Local Clients - Diamond Star has some of the biggest multinational and local banks, Insurance companies and Finance companies. These include Citibank, VP Bank, FE Credit, Maritime Bank, AIA, Manulife, Liberty and Fubon. Negotiations are in advanced stages with HSBC, TCB, ACB, HD Bank, Prudential, Bao Viet and ACE Life. The aim is to have 9 of the leading local banks, 3 of the leading foreign banks, 3 consumer finance companies, 6 life insurance and 4 general insurance companies among the clients in order to complete the panel.